Forget the Treehuggers: Five Ways to Attract the Less Stereotypical Green Consumer
The New Consumers are here. They're youthful, wired, educated and mostly female--and they’re just as concerned with practical values like price, quality and convenience as they are with do-gooder values like local, organic and fair trade. These shoppers make up 30% of the U.S. population (that’s 70 million adults), and have the power to make or break brands through their powerful social networks ...
Source: Fast Company Magazine
