Forget the Treehuggers: Five Ways to Attract the Less Stereotypical Green Consumer
The New Consumers are here. They're youthful, wired, educated and mostly female--and they’re just as concerned with practical values like price, quality and convenience as they are with do-gooder values like local, organic and fair trade. These shoppers make up 30% of the U.S. population (that’s 70 million adults), and have the power to make or break brands through their powerful social networks ...
Source: Fast Company Magazine
Will Universal Display Fall On Poor Consumer Adoption?
Universal Display Corp, a developer of OLED technology for the use in flat panel displays, lighting and organic electronics, could have trouble keeping its high share price sustainable.
Organic advocates say companies may confuse consumers by marketing 'natural' food
DES MOINES, Iowa - An organics watchdog group's criticism of a cereal company that describes its products as "all natural" is the latest in the
Premium and Natural Descriptors Resonate with Consumers of Beef and Pork Menu Items, Finds Technomic
CHICAGO--(BUSINESS WIRE)--Nearly two out of three consumers recently surveyed by Technomic say they think beef and pork products labeled or menued with premium descriptors such as grass-fed, lean, organic...
Premium and Natural Descriptors on Beef, Pork Resonate with Consumers
Nearly two out of three consumers reported they believe certain labels on beef and pork product will taste better than those that do not carry the labels, the Bradenton Herald reported. Technomic, a...
Organic veggies' flood-related price rise has consumers in a pickle
VICTORIA'S floods will have a bigger impact than Queensland's on fruit and vegetable prices with organic crops being hardest hit, say Darebin retailers.
Is organic farming policy-driven or consumer-led?
A study looking at organic farming in both the UK and Denmark has found that incentives to farmers played a large part in changing production rather than consumer demand.
Organic consumer base ‘holds steady’, claims market researcher
The market research organization conducted a survey of 1,000 people aged 18-75 in its online panel in early January 2011, replicating an earlier poll conducted in November 2008. Its results show the...